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In the face of unique circumstances, complex issues, a need for substantive change, or other situations for which there are no clear known solutions, the facilitator can help it tap the group's capacity to generate and realize novel ideas and approaches. Imagination is the invention of new ideas, approaches, stories, products and services; creativity is the process of realizing -- making real -- what has been imagined.
Description
Applicability: When do we need to use imagination and creativity?
- When a group is stuck in old habits of mind/patterns of acting.
- When the current and known alternative approaches are no longer viable.
- In completely novel situations.
- When the group is stuck, or at an impasse.
- In the face of complexity and hyper-turbulence, when it's necessary to challenge the status quo.
Context:
Humans are incredibly adaptive, so huge constraints can push us into a new level of creativity. If we limit ourselves to only evaluative and deductive approaches we can’t generate something new. The work of the imagination is spiritual work. “Imagination is evidence of the divine” .
Instructions and Process:
Employ a very deliberative process, inviting surprising voices and weird perspectives into the conversation. Apply Ashby’s Law of requisite variety: the possibility of creative conversation is enhanced by the diversity of voices in the room. Use brainstorming, play, improvisation, or art to encourage and structure the imaginative and creative process of the group. (See also the Resources below, for more ideas and information on the processes of imagination and creativity.)
Cautions & Caveats:
- Facilitators may have to prepare/prime participants to engage in imaginative/creative thinking; for example, providing context/ a rational explanation for why this is valuable/meaningful, or reassurances that all can do this, to reduce performance anxiety etc.
- Most adults have had their creativity squelched, so participants may need to relearn/have help accessing their creative instincts.
- Imagination and creativity may take time (and/or more open-ended time); creativity is not a linear process that can be rushed or produced on demand.
- It is risky, so people may be hesitant. If shot down or punished they will be less likely to take risks again. Facilitator’s job is to make the space safe for risk taking. The group must be aware of what the limits of its authority are, if any. There is no point in encouraging creative solutions if those responsible for implementing them are not open to significant change.
- Imagination and creativity are often best achieved through solitary effort and reflection; be sure to give participants time to think and work alone, as well as as a group, to achieve the best imaginative and creative outcomes.
Examples
Carol led a group of consultants in a brainstorming, using an approach that involved serendipity -- the drawing of a card -- to provoke a creative shift in the group's thinking.
Dave worked as an innovation consultant helping companies imagine radical solutions to critical business problems; the innovation process his clients used entailed a mix of (right brain) imagination and creativity and (left brain) research, analysis and critical thinking.
Related patterns
Imagination and Creativity points primarily to:
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Other patterns Imagination and Creativity also points to (secondarily):
Patterns that point primarily back at Imagination and Creativity
How Related
Other patterns that also point back at Imagination and Creativity (reverse secondaries):
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Resources
David Whyte: The Heart Aroused: Poetry and the Preservation of Soul in Corporate America
Gordon McKenzie: Orbiting the Giant Hairball
Synectics by Wm J.J. Gordon
Dave Pollard blog article on the process of imagining: http://howtosavetheworld.ca/2006/09/28/the-process-of-imagining/ Summary:
1. Continually think about possible applications about what you’ve learned and discovered;
2. Play games that encourage you to make stuff up;
3. Open your senses;
4. Study nature;
5. Motivate yourself by setting a bold objective;
6. Start with a blank slate;
7. Let you mind wander;
8. Make serendipitous and joyful connections;
9. give yourself time and space.
Books on the creative process: Thinkertoys (Michalko); de Bono's Serious Creativity and Seven Thinking Hats; Drawing on the Right Side of the Brain (Betty Edwards); Tom Peters books
Other
Quote: “We cannot solve problems by using the same kind of thinking we used when we created them” Albert Einstein
Quote: “I am certain of nothing but the Holiness of the Heart's affections and the Truth of the Imagination” John Keats
Quote: “The true sign of intelligence is not knowledge, but imagination” Albert Einstein
Quote: “Everything is connected; finding the connection is the creative process.” Wiliam J.J. Gordon
Stage
Personal Stories about Imagination and Creativity
Each card listed here has at least one relevant story. Add your own stories in Anonymous+Personal Stories.
Suggested images: artist just beginning to paint a canvas, group doing an art thing together; a nautilus



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